Google: O Google é a net…
"For some Google is all they know of the internet because via its various projects that they do their searching, shopping, e-mailing, blogging, picture storing and chatting".Fonte: BBC News
TV: Jovens vêem menos TV
"Between December 2003 and December 2005, total TV reach declined but the biggest fall was among young people – it fell by 2.9% for 16-24 year-olds". Fonte: BBC News
Rádio: HD nos E.U.A
“Even as Sirius Satellite Radio and XM Satellite Radio strive to convince consumers to pay for a service they have received for free since its inception, the nation's broadcast radio stations are rolling out new digital technology that delivers better audio quality, less interference and a host of new features”. Fonte: The Detroid News
On Demand: Multimedia não é atraente
“Mobile phone users are unlikely to pay extra to access the growing range of video and audio content available on their phones, according to a global KPMG survey. This trend could push operators into rethinking their business models”. Fonte: Financial Times
Internet: medidas de audiência da rádio online
"Revenue from audio ads on Internet stations will reach $15 million this year, estimates Ronning Lipset, while the annual market for radio advertising is more than $20 billion by some estimates… “ Fonte: WSJ, via Rain
Jovens: online faz parte da sua vida
“Having grown up with broadband internet access, those aged 12 to 17 have integrated online activity into their daily lives”. Fonte: iMediaConnection
Publicidade: TV cada vez menos eficaz
“A new survey done by the Association of National Advertisers (ANA) and Forrester Research, Inc. found that 78% of marketers feel that traditional TV advertising has become less effective in the past two years”. Fonte: BusinessWeekOnline
